What is Breadcrumb in SEO

Breadcrumb is the way by which we provide the links on the top of the post so that user know from where he started and where is right now. So we can say this is the way to see the user navigational way in the website.  In other word breadcrumbs can be a great way to help users identify where they are located.

You can use it in body part of the web page and you can call it for all the web pages with the help of include function.

This is a section of a webpage which helps users understand their location within the whole website. It is coded by the webmaster and usually appears close to the top of the page.

An example can be seen on this page where the breadcrumbs are:

Home > SEO > What are Breadcrumbs?

This states that the route to this page (from the home page) is via the SEO Glossary page.

Breadcrumbs are extremely helpful to internet users in very large websites and especially in shopping sites where they can confirm they are browsing in the right area. For example:

Home > apparel > women apparel > LCD

In the same way breadcrumbs help search engines structure your website correctly in their index. Recently Google added breadcrumbs in their search results and they can be seen in green text below the description if the website uses them.

Google is integrating breadcrumbs navigation within the SERPs which actually makes your listing look more attractive and trustworthy (well, you may want to argue this but that’s a matter of taste, I like it):

Manisha SEO.JPG

Not in every case the breadcrumb navigation is picked up. The algorithm behind this is certainly a mystery but putting the breadcrumb trail closer to the top of the page source code should help (note: I am not claiming this is the only factor that comes into play but from a few cases I’ve seen, the closeness to the top does seem to make Google recognize the breadcrumbs easier).

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What is the difference between do follow and no follow backlinks? And which are powerful backlink?

Backlinks are the incoming links to a webpage. This is also known as inbound links, in links, inward links etc. Backlink plays an important role in search engine optimization; specially page rank. In that case Do Follow backlinks plays an important role. This article will help you to understand the difference between do follow and no follow backlinks.

Kinds of Backlinks: 

There are two types of backlinks. These are:

1. Do follow Backlink

2. No follow Backlink.

Do follow Backlinks:

This is the most powerful way to influence search engines to redirect a lot of traffic to your site. Search engine crawlers crawl the whole content on your webpage including images, links, keywords etc. Whenever they find a link, if the link is do follow link then the crawlers follow the link and land on other webpage. If you want to get indexed in google and rank high on google then you have to focus on these do follow backlinks. If you get or use do follow links, then search engines will decipher your links as backlinks and you have more chances to receive positive values for your site’s ranking.

Advantages of Dofollow Blogs:

1. Do-follow Blogs Increase Blog Traffic by Attracting Visitors.

2. You Will Get More Comments for Your Posts.

3. Able to Make Backlinks for Your Blogs.

4. Link Exchange Requests from Other Dofollow Blogs.

5. You Blog will Get Popularity.

6. You can also Promote or Get Backlink by Free.



Disadvantages of Dofollow Blogs:

1. You will Get Lots of Spammy Comments.

2. Takes a Lot of Time to Moderate All The Comments.

3. Link Juice will be Distributed on all Out Bond Links.

No follow Backlinks:

No follow links can be relevant to your post’s context and can come from the sources which have a potential to generate high referral traffic.  No follow backlinks are ignored by search engine crawlers. Whenever you are linking to any website which is not of high value then use rel=”nofollow” attribute in your html of the webpage. No follow links are not for crawling links by search engines which influence the rank of a blog or website in the search engines.

Advantages of Nofollow Blogs:

  1. Spammers will not spam your blog
  2. Only interested visitor will post comments.
  3. Less time to moderate comments.
  4. Your comment links will not take place in your link juice section.

Disadvantages of Nofollow Blogs

  1. Fewer amounts of total comments.
  2. No-follow blogs are free from attacking of spamming and black bots.
  3. Many of your readers will not spread their comments because of no-follow attribute.

 Which are powerful backlink?

In case of link building you have to remember that you need to build only do follow links because no follow links are ignored by Google. It is important to get Do Follow backlinks from websites with a high PageRank in order to promote your google rankings. If you wish to make your blog DO Follow than analyse the above factors very carefully.

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What is URL Shorten and how to create it?

URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator (URL) may be made substantially shorter in length and still direct to the required page. This is achieved by using an HTTP Redirect on a domain name that is short, which links to the web page that has a long URL.

In another word long and unwieldy Web links and shrinking them down to a more reasonable size. Simply copy and paste the offending URL into the field, hit enter, and voila, you’ll get a much shorter link.

These shorter links can then be shared via IM or e-mail without the URL breaking, and they are also very useful with micropublishing tools such as Twitter, where character count is at a premium.

Most of these services also redirect the links straight to the original address. There are literally hundreds of these link shortening services out there.


but we’ve decided to break it down to 10 that we like the most. Here they are in no particular order:

  1. TinyURL:
  2. bit.ly
  3. goo.gl
  4. ow.ly
  5. 7L.IO
  6. SnipURL:,
  7. Shorl: •
  8. Notlong
  9. Tweetl: •
  10. URLTea:
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What Is The Major Difference Between Social Networking Sites And Social Bookmarking Sites?

Social networking and social media optimization are more or less similar and complimentary. Social networking is increasing your contacts through social networking sites thereby creating a chain of contacts through which you drive visitors to your site and promote your business.

Social Networking: A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of relations, such as values, visions, idea, financial exchange, and friends etc. or Social networking is a marketing strategy where you can add friends and to join a group. Of course joining online community considered as a networking site also

Social networking refers to sites like Facebook, Myspace, and twitter. Where groups of users visit the sites mostly to meet and stay in touch with friends and family.

Social Media: Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves. They are works of user generated video, audio, text or multimedia that are published and shared in a social environment such as a blog, wiki, or a video hosting website.

Social media refers to sites like YouTube or flicker. Where groups of users share media content… ie video, audio, or pictures.

Social Bookmarking: As the term denotes, bookmarking is nothing but storing our favourites at a particular place so that it is easy for us to look for the required information rather than waste our time searching for it. Social bookmarking is used by internet users to save & organize their favourite sites. In another word it is tagging a website and saving it for later. Instead of saving them to your web browser, you are saving them to the web. And, because your bookmarks are online, you can easily share them with friends.

I use a social bookmarking site to keep my commonly used sites as bookmarked so that I can get them when I am out of home and using other PC; but if I would bookmarked them in my PC browser them I would not get them beyond my PC. Social networks, however, keep me connected with my friends and give me accompany when I am alone.

Social bookmarking refers to sites like “delicious”.

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Major Search Engines

An expert search engine optimizer should be able to rank the websites in all the major search engines of the world. Currently users are divided between some of the major search engines as given below:-

Google- Undoubtedly, the world’s best search engine, Google was found in the year 1998 by two young Stanford University students named Larry Page and Sergey Brin. Soon after it was launched, Google started to have an increase in the number of people who used it for quality results and speed. People liked Google for its simple design yet amazing ability to deliver the most relevant results in just a fraction of seconds. Currently, Google holds more than 75% market share of the search engine industry.

Baidu- It is a Chinese language search engine website and probably ranks second because China ranks first in the internet usage around the world. It was created in the year 2000 by Robin Lee and Eric Xoo Baidu holds the market share of around 7% due to it’s stronghold among the Chinese community who trust Baidu the most.

 Yahoo- One of the most visited websites in this world. Yahoo is the third most popular search engine in this world. It was founded by Jerry Yang and David Filo in January 1994. Very few of us know the full form of the acronym Yahoo. Yahoo stands for  “Yet Another Hierarchical Officious Oracle”. Currently Yahoo holds a market share between 6-6.5%.

Bing-  It ranks 4th in the world with around 4-4.5 % market share. Powered by Microsoft, Bing has enough potential in changing the metrics of search. It was launched in 2009 by Steve Balmer (The CEO of Microsoft).On July 29, 2009, a deal was struck between Yahoo and Bing where it was decided that Yahoo search results would be provided by Bing.In this way, Bing is slowly and gradually becoming the number 1 competitor for Google.

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What are keywords and why are they important for SEO?

What does Keyword mean?

A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.

Difference between keyword & keyword phrase?

Ans: The keyword term is basically concerned with a one-word term, on the other hand a keyword phrase considered as employment of two or more word-combinations. Therefore, it is very confounded to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase.

How Keywords are implemented for optimization?

Ans: The best way to opt and implement keywords is to designate those keywords which are popular, relevant to our content, comprises high search volume and effective. Stuffing and over employment of keywords must be avoided. In order to get best result and effect, our pages shouldn’t contain keyword density more than 3-4%. Including keywords into title and description is highly recommended.

What is keyword proximity?

Keyword Proximity is a measurement criteria of the closeness of the keywords within the Page Title, Meta Description and Body Text.

What is keyword prominence?

Keyword prominence is the location of the keywords in the page title, Meta description and body text……

What is keyword stemming in SEO?

Keyword stemming is the process of finding out the root word from the search query. A query having the word “ playful” would be broken down to the word “play” with the help of stemming algorithm. The search results returned would be having the word ”play” in it.

 What is LSI?

LSI stands for Latent Semantic Indexing. It is a data retrieval technique which finds connection between words and the use of synonyms while fetching data from the index.

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Difference Between Blog, Article & Press release?

Ans: A blog is referred as an information or discussion published on website or World Wide Web incorporating distinct entries called as posts. Basically, the blogs referred as everything thing where you can include others too.

It is more individual in contrast to article and press release.

It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers.

It is also called Web diary or Online Diary.

The articles are concerned with specific topic or event and are highly oriented towards an opinion instead of information. An article is supposed to be more oriented towards showing up opinions, views and idea. Generally, it is written by a third party or expert of any specific field.

Press Release is related with a specific action or event which can be republished by distinct medium of mass-media including other websites. It should be simple, short and professional. It conveys a clear message or information.

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About Meta Tag

Internet marketing

What are Meta Tags?

There are several Meta tags used in HTML but the top four tags that are used for SEO are Meta Title, Meta Description, Meta Keywords and Robot tags.

What is Meta Title?

Title is the most important factors for a good SEO of a webpage. These tags should be located within head section. These tags should tell some useful information about that page. A good title tag should contain 60 characters. These titles would appear on the SERP for your website along with the Meta description of that page. Google won’t penalize your page if it contains title with more than 60 characters and it skips the remaining characters. If a web page doesn’t contain title tag means Google would select the H1 tag as title or it will provide the title by its own.

Always write title tag for the page and not for SEO, if you stuff keywords in you title then Google won’t rank your webpage.

What is Meta Description?

A description tag should describe a webpage and it should contain keywords but don’t stuff all the keywords. Meaningless description would affect your webpage. A description tag should contain 150 – 160 characters. If you provide meaningless or empty description, Google would take the description from the content available in that page.

What are Meta Keywords?

In early days Meta keywords are the least important tag for Search engine like Google. But it is an easy way to tell our important keywords to search engine. Meta keywords should contain less than 250 characters.

Now Google won’t consider Meta keywords as one of the ranking factor.


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Internet MarketingSEO (search engine optimization) is the powerful way to improve ranking of your site on leading search engines. Search Engine Optimization is mainly goes through two phases: On -page optimization and off- page optimization.

On-page factors:

On page factors basically include the text and content on your web site pages. These contents and text acts as the foundation for the further SEO process, therefore these require extra efforts so that the search engine can find your webpage when searching for your web sites for a particular keyword. Some on-page factors are described here:

• Web page urls of the site should be Search engine friendly .urls of the inner pages of the site should be followed by the domain and then describing the content.

• Optimization of all the Meta tags mainly title, keywords and description.

• Internal linking among the pages of the site.

• Formation of sitemap to get all your web pages indexed by search engines

• Good quality content should be included. Content should be keyword rich as well as providing information which is relevant and inspiring.

• Html code should be free from errors and warnings

We should take care of some on-page factors:

Avoid hidden link or text:  Hidden or invisible text should not be used for getting ranking on search engines. The use of font color similar to the background color must be avoided, it affects search engine rankings.

Prevent cloaking mechanisms: Two different versions of the site i.e. one for the search engines and a completely different page to real users, should not be used.   Duplicate content: The contents should be unique, original and useful .The duplicate contents should not be used.

Off page factors

Some of the off page factors are described here:

• Relevant anchor text in the links should be used wherever required.

• Building quality links for link building.

• Link popularity can be achieved by using social networking sites, log commenting,  article/press release promotions, directory submissions, link baiting,  classified ads posting, link exchange with relevant sites etc.

On page and off page factors are two different aspects of Search Engine Optimization which helps in getting quality traffic as well as better search engine ranking to your site .

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Introduction to Google Analytics


Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of analytics originally grew. It is the most widely used website statistics service.

The basic service is free of charge and a premium version is available for a fee.

Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.

Google Analytics provides powerful digital analytics for anyone with a web presence, large or small. It’s one of the most powerful digital analytics solutions available – and it’s free for anyone to use.

  • Who can use Analytics?
  • How do I use Analytics?
  • How much does Analytics Cost?

Who can use Analytics?

1.Executives can learn:

  • Which marketing initiatives are most effective
  • Accurate website traffic patterns/trends
  • Which customer and customer segments are most valuable

2. Marketing Professionals can learn:

  • Where visitors come from and what do they do on the site
  • How can the website convert more visitors into customers
  • Which keywords resonate with prospects and lead to conversions
  • Which online ad or creative is the most effective
  • Content & Developers can learn:

3. Where people leave the site

  • Which pages retain visitors the longest
  • What search terms people use to find the site

 How do I use Analytics?

You can use Analytics to track a variety of web-based content.

1.      Tracking multiple websites

Google Analytics will track as many websites as you own! We’ve provided multiple reporting views in your account, so you can view individual reports for specific domains or subdomains

2.      Tracking your blog, MySpace, or Facebook pages

To use Google Analytics to track your pages on Facebook, MySpace, WordPress or other solutions, we recommend that you search for 3rd-party widgets that simplify the Analytics set up for pre-defined site templates. You may not be able to use Analytics on sites where you cannot edit the page code (such as on MySpace, for example). However, often you will be able to find plugins or widgets that will help you use Analytics in your page

3.      Tracking visits from RSS feeds

In order for Google Analytics to track data, it is necessary that the Google Analytics tracking code gets executed. Since most RSS/atom readers cannot execute JavaScript, Analytics will not count pageviews that are loaded through an RSS reader. Analytics requires that the visitor execute a JavaScript file on Google’s servers in order to track that pageview

4.      Using Analytics with other web analytics solutions

You can run Google Analytics in parallel with any third-party or internal solution you’ve already deployed.

How Much Does Analytics Cost?

If your site generates 10 million or fewer hits per month, then Google Analytics is free. If your site generates more than 10 million hits per month, then we offer increased limits as part of Google Analytics Premium.

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