All the Commands that we can use on Google Search


The following lists the search operators that work with google search services.

1. cache: Show last time crawler visited the website/webpage

2. link: List pages which link to a page

3. related: List pages which Google consider to be related to another

4. info: Find one specific URL in the search database

5. define: Show Google’s glossary definition for a term

6. stocks: Show American stock market information for a given ticker symbol

7. site: Restrict a search to a single site

8. allintitle: Restrict a search so that all the keywords must appear in the title

9. intitle: Restrict a search so that some of the keywords must appear in the title

10. allintext: Restrict a search so that all of the keywords must appear in the body text

11. allinurl: Restrict a search so that all of the keywords must appear in the page address

12. inurl: Restrict a search so that some keywords must appear in the page address

13. OR ist pages which have at least some of the keywords 1

4. + Insist that the search engine includes a given keyword in the search results

15. Insist that the search engine omits pages which match a given keyword in the search results

16. ~ Enhance a search to include synonyms for a given keyword

17. Include a wildcard match in your search results

18. [#]…[#]: Search a range of numbers as a keyword

19. daterange:Restrict a search to any timeframe

20. “”Restrict a search so that the keywords must appear consecutively in a phrase

21. date:Restrict a search to a recent timeframe

22. safesearch:Restrict a search to exclude adult-content

23. filetype:Restrict a search to a given type of file

 

More information about Google’s search commands Please visit Google search commands page.

 

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With the help of three operators, How to compare competitor company.


With the help of cache Site and link I have compared three online shopping website.

Industry Type :  E-commerce

Operators Jabong Myntra Snapdeal
Cache:

 

10 July 2014, 11:14:40 GMT 10, July 2014, 07:31 GMT 8th July 2014, 13:30 GMT
Site:

 

About 11,90,000 results About 11,30,000 results About 20,10,000 result
Link:

 

About 7,93,000 results About 8,60,000 results About 12,60,000 results

images (1)

 

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What is a Redirect? And 301 (Permanently) and 302 Temporarily Redirect.


Manisha Nande 301-redirect-302-redirect

A redirect is a way to send both users and search engines to a different URL from the one they originally requested. Below are descriptions of some of the commonly used types of redirects.

When to use redirects a page:
• The URL is broken or it doesn’t work
• The permalink structure of your URLs have changed across the website
• The website is moved to a new domain
• The webpage/site is no longer active
• You have a new webpage/site that you want people to visit instead of the old one
• You’re A/B testing a new webpage in terms of design or functionality
• You’re fixing a webpage and you want to temporarily make a detour for your users for continual website experience
• You want your users to make the best pancakes

Types of Redirect: 301 and 302

301 Moved Permanently:
A 301 redirect, or also known as a permanent (that ALL qualities of page) redirect, 301 redirect is used to report to search engines or browsers that the visited page is permanently moved to another address/ new location.

By using a 301 redirect the ranking of your old page will be transferred to new page.
Incoming links will also transferred to the new site and search engines will index the website content.

The 301 redirect is the best method for implementing redirects on a website. Permanently redirect includes all SEO link like PageRank, Page Authority, and Traffic Value.

The old page will be removed from Google’s index and the new one will replace it.

302 / Moved Temporarily:
A 302 redirect, or also known as a temporary redirect, A 302 redirect says that you’ve moved a page or domain but only temporarily and the original page will come back after some time. , the 302 redirect will not pass on all qualities or SEO link of the redirected page to the alternative route page

With a 302 redirect, you will continue to get the traffic from people who have bookmarked you page or find it via a link in social media

And when someone tries to get to the old page via a search engine, They will get to the new page so you will lose all your traffic and you will not get the SEO benefit of the link equity that you built for old page in new page.

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What is Breadcrumb in SEO


Breadcrumb is the way by which we provide the links on the top of the post so that user know from where he started and where is right now. So we can say this is the way to see the user navigational way in the website.  In other word breadcrumbs can be a great way to help users identify where they are located.

You can use it in body part of the web page and you can call it for all the web pages with the help of include function.

This is a section of a webpage which helps users understand their location within the whole website. It is coded by the webmaster and usually appears close to the top of the page.

An example can be seen on this page where the breadcrumbs are:

Home > SEO > What are Breadcrumbs?

This states that the route to this page (from the home page) is via the SEO Glossary page.

Breadcrumbs are extremely helpful to internet users in very large websites and especially in shopping sites where they can confirm they are browsing in the right area. For example:

Home > apparel > women apparel > LCD

In the same way breadcrumbs help search engines structure your website correctly in their index. Recently Google added breadcrumbs in their search results and they can be seen in green text below the description if the website uses them.

Google is integrating breadcrumbs navigation within the SERPs which actually makes your listing look more attractive and trustworthy (well, you may want to argue this but that’s a matter of taste, I like it):

Manisha SEO.JPG

Not in every case the breadcrumb navigation is picked up. The algorithm behind this is certainly a mystery but putting the breadcrumb trail closer to the top of the page source code should help (note: I am not claiming this is the only factor that comes into play but from a few cases I’ve seen, the closeness to the top does seem to make Google recognize the breadcrumbs easier).

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What is the difference between do follow and no follow backlinks? And which are powerful backlink?


Backlinks are the incoming links to a webpage. This is also known as inbound links, in links, inward links etc. Backlink plays an important role in search engine optimization; specially page rank. In that case Do Follow backlinks plays an important role. This article will help you to understand the difference between do follow and no follow backlinks.

Kinds of Backlinks: 

There are two types of backlinks. These are:

1. Do follow Backlink

2. No follow Backlink.

Do follow Backlinks:

This is the most powerful way to influence search engines to redirect a lot of traffic to your site. Search engine crawlers crawl the whole content on your webpage including images, links, keywords etc. Whenever they find a link, if the link is do follow link then the crawlers follow the link and land on other webpage. If you want to get indexed in google and rank high on google then you have to focus on these do follow backlinks. If you get or use do follow links, then search engines will decipher your links as backlinks and you have more chances to receive positive values for your site’s ranking.

Advantages of Dofollow Blogs:

1. Do-follow Blogs Increase Blog Traffic by Attracting Visitors.

2. You Will Get More Comments for Your Posts.

3. Able to Make Backlinks for Your Blogs.

4. Link Exchange Requests from Other Dofollow Blogs.

5. You Blog will Get Popularity.

6. You can also Promote or Get Backlink by Free.

Do-Follow-blog

 

Disadvantages of Dofollow Blogs:

1. You will Get Lots of Spammy Comments.

2. Takes a Lot of Time to Moderate All The Comments.

3. Link Juice will be Distributed on all Out Bond Links.

No follow Backlinks:

No follow links can be relevant to your post’s context and can come from the sources which have a potential to generate high referral traffic.  No follow backlinks are ignored by search engine crawlers. Whenever you are linking to any website which is not of high value then use rel=”nofollow” attribute in your html of the webpage. No follow links are not for crawling links by search engines which influence the rank of a blog or website in the search engines.

Advantages of Nofollow Blogs:

  1. Spammers will not spam your blog
  2. Only interested visitor will post comments.
  3. Less time to moderate comments.
  4. Your comment links will not take place in your link juice section.

Disadvantages of Nofollow Blogs

  1. Fewer amounts of total comments.
  2. No-follow blogs are free from attacking of spamming and black bots.
  3. Many of your readers will not spread their comments because of no-follow attribute.

 Which are powerful backlink?

In case of link building you have to remember that you need to build only do follow links because no follow links are ignored by Google. It is important to get Do Follow backlinks from websites with a high PageRank in order to promote your google rankings. If you wish to make your blog DO Follow than analyse the above factors very carefully.

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What is URL Shorten and how to create it?


URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator (URL) may be made substantially shorter in length and still direct to the required page. This is achieved by using an HTTP Redirect on a domain name that is short, which links to the web page that has a long URL.

In another word long and unwieldy Web links and shrinking them down to a more reasonable size. Simply copy and paste the offending URL into the field, hit enter, and voila, you’ll get a much shorter link.

These shorter links can then be shared via IM or e-mail without the URL breaking, and they are also very useful with micropublishing tools such as Twitter, where character count is at a premium.

Most of these services also redirect the links straight to the original address. There are literally hundreds of these link shortening services out there.

 

but we’ve decided to break it down to 10 that we like the most. Here they are in no particular order:

  1. TinyURL:
  2. bit.ly
  3. goo.gl
  4. ow.ly
  5. 7L.IO
  6. SnipURL:,
  7. Shorl: •
  8. Notlong
  9. Tweetl: •
  10. URLTea:
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What Is The Major Difference Between Social Networking Sites And Social Bookmarking Sites?


Social networking and social media optimization are more or less similar and complimentary. Social networking is increasing your contacts through social networking sites thereby creating a chain of contacts through which you drive visitors to your site and promote your business.

Social Networking: A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of relations, such as values, visions, idea, financial exchange, and friends etc. or Social networking is a marketing strategy where you can add friends and to join a group. Of course joining online community considered as a networking site also

Social networking refers to sites like Facebook, Myspace, and twitter. Where groups of users visit the sites mostly to meet and stay in touch with friends and family.

Social Media: Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves. They are works of user generated video, audio, text or multimedia that are published and shared in a social environment such as a blog, wiki, or a video hosting website.

Social media refers to sites like YouTube or flicker. Where groups of users share media content… ie video, audio, or pictures.

Social Bookmarking: As the term denotes, bookmarking is nothing but storing our favourites at a particular place so that it is easy for us to look for the required information rather than waste our time searching for it. Social bookmarking is used by internet users to save & organize their favourite sites. In another word it is tagging a website and saving it for later. Instead of saving them to your web browser, you are saving them to the web. And, because your bookmarks are online, you can easily share them with friends.

I use a social bookmarking site to keep my commonly used sites as bookmarked so that I can get them when I am out of home and using other PC; but if I would bookmarked them in my PC browser them I would not get them beyond my PC. Social networks, however, keep me connected with my friends and give me accompany when I am alone.

Social bookmarking refers to sites like “delicious”.

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