Category Archives: SEM

Difference Between Universal Analytics and Google Analytics


Difference Between Universal Analytics and Google Analytics

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Implementation Best Practices in Web Analytics (Javascript Tags)


Here are some implementation best practices, in no apparent order of importance…. # 1: Tag all your pages. # 2: Tags go last (customers come first :). # 3: Tags should be inline. # 4: What’s your unique page definition? … Continue reading

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Difference Between Old adnd New SEO SMO Process in 2014


On Page SEO – Old Process On Page SEO – New Process Traffic and Ranking User Engagement & Brand Exposure Aiming for more traffic and higher rankings Aiming for bigger user engagement and brand exposure. focusing on organic traffic from … Continue reading

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Humming Bird, 2014 update


Humming Bird focusing more on ‘semantic search’, which means search by queries/context in totality, and not just by keywords alone. So this in simple words means users get what they want in the form of answers.

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Industry: e-commerce Top keyword and Meta title for pages


Website: http://www.jabong.com 10 Keyword:Online Shopping India, Online Store, Online Shopping sites in India, Clothing’s,  bags, Accessories, suits, kurta, Women Online Shopping, men Online Shopping, watches, Fragrances   Meta Tag:  50-60 characters of a title tag 3.       Optimal Format for writing a Meta tag: Primary Keyword … Continue reading

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Industry: E-commerce Technical SEO Parameters


Parameters   Redirect: Not able to see URL Structure:Primary keyword is available in every URL Mark: 2 Variable Parameters:variable URlmark: 2 Canonicalization: Not able to find XML Sitemaps: Score is 0/100 No Sitemap is available for [http://www.jabong.com/] Mark:5 Navigation: Navigation is so … Continue reading

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Structure of Google as a Search Engine


Google search is well-known web search engine. It is the most-used search engine on the World Wide Web. Its provide information on the basis on search user’s query/ terms. How search engine work: Google search engine operator’s works on the … Continue reading

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