Difference Between Old adnd New SEO SMO Process in 2014

On Page SEO – Old Process On Page SEO – New Process
Traffic and Ranking User Engagement & Brand Exposure
Aiming for more traffic and higher rankings Aiming for bigger user engagement and brand exposure.
focusing on organic traffic from search engines focusing on social media and referral traffic from various websites
Creating titles and headlines for keywords Creating a catchy headlines and engaging content
Focusing on exact match anchor text Focusing on keyword diversity
Competing solely in search engines Competing in industry related blogs
Writing your own blog
Managing social media in terms of content publication
Avoiding personal exposure Being the face of the brand and using authorship markup
OFF Page SEO – Old Process OFF Page SEO – New Process
Adding websites to directories manually High quality guest blogging in industry trusted sites
Buying Links
Participating in link exchange programs
Scoring Backlinks Establishing relations
Link for link exchange link without any conditions
Offering a link regardless to whether you receive a backlink
Results thanks to technical method results thanks to content creation
Results are generated based on technical methods Results are achieved by putting time in content creation
Short term efforts long term strategy
Focusing on here and now. Operating in an accordance with long term strategy
Short term actions aimed to trick search engines
Old Process New Process
Focusing on keywords Using #Tags
Content Distribution Communication
Publishing content via social media using social media for communication around content
Article submission sites Viral exposure
Getting exposure based on article submission sites Getting viral exposure thanks to great content and people who share it
Commentings for backlinks Participating in community
Interaction and commenting within community for backlinks Sharing the experience
Helping people with the problems they encounter
Building relations and personal authroity



About Manisha_Nande@marketeer

I am Manisha Nande,+7 years of experience in online Marketing. knowledge on digital marketing process including SEO, keyword search & development, online media, lead generation, trade show, and online advertising / email marketing. An ardent blogger on Social Media Marketing
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