An expert search engine optimizer should be able to rank the websites in all the major search engines of the world. Currently users are divided between some of the major search engines as given below:-
Google- Undoubtedly, the world’s best search engine, Google was found in the year 1998 by two young Stanford University students named Larry Page and Sergey Brin. Soon after it was launched, Google started to have an increase in the number of people who used it for quality results and speed. People liked Google for its simple design yet amazing ability to deliver the most relevant results in just a fraction of seconds. Currently, Google holds more than 75% market share of the search engine industry.
Baidu- It is a Chinese language search engine website and probably ranks second because China ranks first in the internet usage around the world. It was created in the year 2000 by Robin Lee and Eric Xoo Baidu holds the market share of around 7% due to it’s stronghold among the Chinese community who trust Baidu the most.
Yahoo- One of the most visited websites in this world. Yahoo is the third most popular search engine in this world. It was founded by Jerry Yang and David Filo in January 1994. Very few of us know the full form of the acronym Yahoo. Yahoo stands for “Yet Another Hierarchical Officious Oracle”. Currently Yahoo holds a market share between 6-6.5%.
Bing- It ranks 4th in the world with around 4-4.5 % market share. Powered by Microsoft, Bing has enough potential in changing the metrics of search. It was launched in 2009 by Steve Balmer (The CEO of Microsoft).On July 29, 2009, a deal was struck between Yahoo and Bing where it was decided that Yahoo search results would be provided by Bing.In this way, Bing is slowly and gradually becoming the number 1 competitor for Google.