What are keywords and why are they important for SEO?


What does Keyword mean?

A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.

Difference between keyword & keyword phrase?

Ans: The keyword term is basically concerned with a one-word term, on the other hand a keyword phrase considered as employment of two or more word-combinations. Therefore, it is very confounded to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase.

How Keywords are implemented for optimization?

Ans: The best way to opt and implement keywords is to designate those keywords which are popular, relevant to our content, comprises high search volume and effective. Stuffing and over employment of keywords must be avoided. In order to get best result and effect, our pages shouldn’t contain keyword density more than 3-4%. Including keywords into title and description is highly recommended.

What is keyword proximity?

Keyword Proximity is a measurement criteria of the closeness of the keywords within the Page Title, Meta Description and Body Text.

What is keyword prominence?

Keyword prominence is the location of the keywords in the page title, Meta description and body text……

What is keyword stemming in SEO?

Keyword stemming is the process of finding out the root word from the search query. A query having the word “ playful” would be broken down to the word “play” with the help of stemming algorithm. The search results returned would be having the word ”play” in it.

 What is LSI?

LSI stands for Latent Semantic Indexing. It is a data retrieval technique which finds connection between words and the use of synonyms while fetching data from the index.

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About Manisha_Nande@marketeer

I am Manisha Nande,+6 years of experience in online Marketing. knowledge on digital marketing process including SEO, keyword search & development, online media, lead generation, trade show, and online advertising / email marketing. An ardent blogger on Social Media Marketing
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