Introduction to Google Analytics


Image

Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of analytics originally grew. It is the most widely used website statistics service.

The basic service is free of charge and a premium version is available for a fee.

Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.

Google Analytics provides powerful digital analytics for anyone with a web presence, large or small. It’s one of the most powerful digital analytics solutions available – and it’s free for anyone to use.

  • Who can use Analytics?
  • How do I use Analytics?
  • How much does Analytics Cost?

Who can use Analytics?

1.Executives can learn:

  • Which marketing initiatives are most effective
  • Accurate website traffic patterns/trends
  • Which customer and customer segments are most valuable

2. Marketing Professionals can learn:

  • Where visitors come from and what do they do on the site
  • How can the website convert more visitors into customers
  • Which keywords resonate with prospects and lead to conversions
  • Which online ad or creative is the most effective
  • Content & Developers can learn:

3. Where people leave the site

  • Which pages retain visitors the longest
  • What search terms people use to find the site

 How do I use Analytics?

You can use Analytics to track a variety of web-based content.

1.      Tracking multiple websites

Google Analytics will track as many websites as you own! We’ve provided multiple reporting views in your account, so you can view individual reports for specific domains or subdomains

2.      Tracking your blog, MySpace, or Facebook pages

To use Google Analytics to track your pages on Facebook, MySpace, WordPress or other solutions, we recommend that you search for 3rd-party widgets that simplify the Analytics set up for pre-defined site templates. You may not be able to use Analytics on sites where you cannot edit the page code (such as on MySpace, for example). However, often you will be able to find plugins or widgets that will help you use Analytics in your page

3.      Tracking visits from RSS feeds

In order for Google Analytics to track data, it is necessary that the Google Analytics tracking code gets executed. Since most RSS/atom readers cannot execute JavaScript, Analytics will not count pageviews that are loaded through an RSS reader. Analytics requires that the visitor execute a JavaScript file on Google’s servers in order to track that pageview

4.      Using Analytics with other web analytics solutions

You can run Google Analytics in parallel with any third-party or internal solution you’ve already deployed.

How Much Does Analytics Cost?

If your site generates 10 million or fewer hits per month, then Google Analytics is free. If your site generates more than 10 million hits per month, then we offer increased limits as part of Google Analytics Premium.

Advertisements

About Manisha_Nande@marketeer

I am Manisha Nande,+7 years of experience in online Marketing. knowledge on digital marketing process including SEO, keyword search & development, online media, lead generation, trade show, and online advertising / email marketing. An ardent blogger on Social Media Marketing
This entry was posted in SEM. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s