Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of analytics originally grew. It is the most widely used website statistics service.
The basic service is free of charge and a premium version is available for a fee.
Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
Google Analytics provides powerful digital analytics for anyone with a web presence, large or small. It’s one of the most powerful digital analytics solutions available – and it’s free for anyone to use.
- Who can use Analytics?
- How do I use Analytics?
- How much does Analytics Cost?
Who can use Analytics?
1.Executives can learn:
- Which marketing initiatives are most effective
- Accurate website traffic patterns/trends
- Which customer and customer segments are most valuable
2. Marketing Professionals can learn:
- Where visitors come from and what do they do on the site
- How can the website convert more visitors into customers
- Which keywords resonate with prospects and lead to conversions
- Which online ad or creative is the most effective
- Content & Developers can learn:
3. Where people leave the site
- Which pages retain visitors the longest
- What search terms people use to find the site
How do I use Analytics?
You can use Analytics to track a variety of web-based content.
1. Tracking multiple websites
Google Analytics will track as many websites as you own! We’ve provided multiple reporting views in your account, so you can view individual reports for specific domains or subdomains
2. Tracking your blog, MySpace, or Facebook pages
To use Google Analytics to track your pages on Facebook, MySpace, WordPress or other solutions, we recommend that you search for 3rd-party widgets that simplify the Analytics set up for pre-defined site templates. You may not be able to use Analytics on sites where you cannot edit the page code (such as on MySpace, for example). However, often you will be able to find plugins or widgets that will help you use Analytics in your page
3. Tracking visits from RSS feeds
4. Using Analytics with other web analytics solutions
You can run Google Analytics in parallel with any third-party or internal solution you’ve already deployed.
How Much Does Analytics Cost?
If your site generates 10 million or fewer hits per month, then Google Analytics is free. If your site generates more than 10 million hits per month, then we offer increased limits as part of Google Analytics Premium.