Since then, there’s been a lot of confusion about whether businesses should use:
- a Fan Page, or
- a Profile
If I’m a business owner, which should I use — a Profile or a Page?
Hopefully the answer to this question will be clear after I discuss the following:
- the differences between Profiles & Pages
- the Pros & Cons of using each for busines
So let’s begin.
Profile or Fan Page: What’s the Difference?
Each person on Facebook — each living, breathing human being — is allowed to have ONE Profile.
- can be accessed via an account with login information
- has a single “personal Timeline”
- can be used to manage multiple Pages, Apps, Ad accounts etc. inside of Facebook
- for individual, non-commercial use
- represents an individual person & must be held under an individual name
- can be friended
- can be followed — to see public updates in News Feed
- look similar to Profiles, but offer unique tools for connecting people to topics they care about, like a business, brand, organization or celebrity
- managed by admins who have Profiles — Pages are not separate Facebook accounts & do not have separate login information from a Profile
- provide insights to help admins understand how people are interacting with the Page
- can be Liked — to see updates in News Fee.
So what are the Pros & Cons of each?
- Profiles are optimized for individual people to connect & interact with friends & followers
- Pages are optimized for artists, businesses & brands to showcase their work & interact with fans
- Profiles can have a max of 5000 friends & an unlimited number of followers
- Pages can have an unlimited number of fans
- Profiles can send unlimited private messages to “friends”
- Pages can send private messages to fans — but only after the fan has sent the first message
- Profiles are limited to one per person
- Pages are unlimited — you can admin as many pages as you want
- Profiles cannot have biz & marketing apps installed on them
- Pages come pre-installed with custom functionality designed for their category — developers also build a huge array of 3rd-party apps for admins to add to their Pages
- Profiles don’t allow apps for lead capture
- Pages allow you to create custom apps to gather email leads for marketing outside of Facebook
- Profiles can be tagged (by friends) but not checked in to
- Pages can be checked in to (if a local business) — alerting friends of the person checking in that they’re at your business
- Profiles cannot be called from Facebook mobile app
- Pages can be called directly from the Facebook mobile app — when a fan visits your page
- Profiles can only “boost” a post for $6.99 — and that’s it (no targeting)
- Pages can run hyper-targeted ads to get traffic, emails, Likes, etc.
- Profiles cannot schedule future posts (unless you’re using a 3rd party app like Post Planner, of course)
- Pages can schedule future posts
- Profiles do not have access to stats on posts, friends & friend demographics, etc.
- Pages can access a huge array of stats on posts, fans & fan demographics, etc.