Difference Between Universal Analytics and Google Analytics
Here are some implementation best practices, in no apparent order of importance….
# 1: Tag all your pages.
# 2: Tags go last (customers come first :).
# 3: Tags should be inline.
# 4: What’s your unique page definition?
# 7: Redirects, be aware of them.
# 8: Validate data is being captured correctly.
# 9: Don’t forget Flash, Flex, RIA, RSS, Videos etc.
|On Page SEO – Old Process||On Page SEO – New Process|
|Traffic and Ranking||User Engagement & Brand Exposure|
|Aiming for more traffic and higher rankings||Aiming for bigger user engagement and brand exposure.|
|focusing on organic traffic from search engines||focusing on social media and referral traffic from various websites|
|Creating titles and headlines for keywords||Creating a catchy headlines and engaging content|
|Focusing on exact match anchor text||Focusing on keyword diversity|
|Competing solely in search engines||Competing in industry related blogs|
|Writing your own blog|
|Managing social media in terms of content publication|
|Avoiding personal exposure||Being the face of the brand and using authorship markup|
|OFF Page SEO – Old Process||OFF Page SEO – New Process|
|LINK BUILDING||LINK EARNING|
|Adding websites to directories manually||High quality guest blogging in industry trusted sites|
|Participating in link exchange programs|
|Scoring Backlinks||Establishing relations|
|Link for link exchange||link without any conditions|
|Offering a link regardless to whether you receive a backlink|
|Results thanks to technical method||results thanks to content creation|
|Results are generated based on technical methods||Results are achieved by putting time in content creation|
|Short term efforts||long term strategy|
|Focusing on here and now.||Operating in an accordance with long term strategy|
|Short term actions aimed to trick search engines|
|Old Process||New Process|
|Focusing on keywords||Using #Tags|
|Publishing content via social media||using social media for communication around content|
|Article submission sites||Viral exposure|
|Getting exposure based on article submission sites||Getting viral exposure thanks to great content and people who share it|
|Commentings for backlinks||Participating in community|
|Interaction and commenting within community for backlinks||Sharing the experience|
|Helping people with the problems they encounter|
|Building relations and personal authroity|
Humming Bird focusing more on ‘semantic search’, which means search by queries/context in totality, and not just by keywords alone. So this in simple words means users get what they want in the form of answers.
- 10 Keyword:Online Shopping India, Online Store, Online Shopping sites in India, Clothing’s, bags, Accessories, suits, kurta, Women Online Shopping, men Online Shopping, watches, Fragrances
- Meta Tag: 50-60 characters of a title tag
3. Optimal Format for writing a Meta tag:
Primary Keyword – Secondary Keyword | Brand Name
1 page: title: http://www.jabong.com/
<title>Online Shopping India: Shoes, Clothing, Bags, Watches Online in India | Jabong</title>
<title>Women Online Shopping: Clothing, Kurta, Accessories, Bags, Online in India | Jabong</title>
<title>Men Online Shopping – Shoes, Apparels, , Fragrances, Watches Online in India | Jabong</title>
<Title>Brands, all brands of women, all brands of men, A-Z all category brands | jabong</title>
<title> all designer collection, designer suits, designer saries| jabong</title>
<title>Official Coupons, Online Sale, Discount, special offers, seasonal discount | jabong</title>
<title> – sport item, Shop Football Apparels, Shoes, Bags Online, sport item | jabong</title>
<title>Home Decor Items – Buy Furniture, curtains, cushions covers Online in India| jabong</title>
<title>Kids Online Shopping – Buy Children’s toys, Clothing, all kids brands | jabong</title>
<title>Fresh Arrivals, new arrivals | jabong</title>
- Redirect: Not able to see
- URL Structure:Primary keyword is available in every URL Mark: 2
- Variable Parameters:variable URlmark: 2
- Canonicalization: Not able to find
- XML Sitemaps: Score is 0/100 No Sitemap is available for [http://www.jabong.com/] Mark:5
- Navigation: Navigation is so structure its great way to help user identify where they are located Mark:4
- CMS & Website templates: Website template is good and attractive Mark: 3
- Image & Rich Media: image description is not available images take time to uploaded Mark- 3
Google search is well-known web search engine. It is the most-used search engine on the World Wide Web. Its provide information on the basis on search user’s query/ terms.
How search engine work:
Google search engine operator’s works on the basis of key three following order.
- Web crawling,
- Indexing and
Google Search engine work by storing information about many webpages of websites.
When user insert any query on search box web crawler (The program that does the fetching is called Google bot/ Spider)crawl the every webpages of website. Website’s sitemaps both HTML and XML help search engine to navigate the site that are stored in a database of google index.
Indexing is the process by which google extracted the pages in their database on the bases of title tag, meta tag, heading of page and rank most relevant & unique content which is closer to search query and return a listing of best matching web pages according to its algorithm in a friction of section to the user.
Relevancy of web page in Google SERP is determined by over 200 factors,
Google one of the algorithm called PageRank that determines page ranking based on the incoming links from other pages, position and repetition of keywords within the Web page and how long the web page has existed
Google works hard to improve the user experience by accurate and relevant information.