Difference Between Universal Analytics and Google Analytics

Difference Between Universal Analytics and Google Analytics

Difference Between Universal Analytics and Google Analytics
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Implementation Best Practices in Web Analytics (Javascript Tags)

Here are some implementation best practices, in no apparent order of importance….

# 1: Tag all your pages.

# 2: Tags go last (customers come first :).

# 3: Tags should be inline.

# 4: What’s your unique page definition?

# 5: Use cookies intelligently (they are delicious).

# 6: Javascript wrapped links might be a issue.

# 7: Redirects, be aware of them.

# 8: Validate data is being captured correctly.

# 9: Don’t forget Flash, Flex, RIA, RSS, Videos etc.

More information at http://www.kaushik.net/avinash/web-analytics-technical-implementation-best-practices-javascript-tags/

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Difference Between Old adnd New SEO SMO Process in 2014

On Page SEO – Old Process On Page SEO – New Process
Traffic and Ranking User Engagement & Brand Exposure
Aiming for more traffic and higher rankings Aiming for bigger user engagement and brand exposure.
focusing on organic traffic from search engines focusing on social media and referral traffic from various websites
Creating titles and headlines for keywords Creating a catchy headlines and engaging content
Focusing on exact match anchor text Focusing on keyword diversity
Competing solely in search engines Competing in industry related blogs
Writing your own blog
Managing social media in terms of content publication
Avoiding personal exposure Being the face of the brand and using authorship markup
OFF Page SEO – Old Process OFF Page SEO – New Process
Adding websites to directories manually High quality guest blogging in industry trusted sites
Buying Links
Participating in link exchange programs
Scoring Backlinks Establishing relations
Link for link exchange link without any conditions
Offering a link regardless to whether you receive a backlink
Results thanks to technical method results thanks to content creation
Results are generated based on technical methods Results are achieved by putting time in content creation
Short term efforts long term strategy
Focusing on here and now. Operating in an accordance with long term strategy
Short term actions aimed to trick search engines
Old Process New Process
Focusing on keywords Using #Tags
Content Distribution Communication
Publishing content via social media using social media for communication around content
Article submission sites Viral exposure
Getting exposure based on article submission sites Getting viral exposure thanks to great content and people who share it
Commentings for backlinks Participating in community
Interaction and commenting within community for backlinks Sharing the experience
Helping people with the problems they encounter
Building relations and personal authroity


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Humming Bird, 2014 update

Humming Bird focusing more on ‘semantic search’, which means search by queries/context in totality, and not just by keywords alone. So this in simple words means users get what they want in the form of answers.

Digital Manisha- Humming bird

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Industry: e-commerce Top keyword and Meta title for pages

Website: http://www.jabong.com

  1. 10 Keyword:Online Shopping India, Online Store, Online Shopping sites in India, Clothing’s,  bags, Accessories, suits, kurta, Women Online Shopping, men Online Shopping, watches, Fragrances


  1. Meta Tag:  50-60 characters of a title tag
3.       Optimal Format for writing a Meta tag:
Primary Keyword – Secondary Keyword | Brand Name
4.       Page:


1 page: title:  http://www.jabong.com/

<title>Online Shopping India: Shoes, Clothing, Bags, Watches Online in India | Jabong</title>

2 page:http://www.jabong.com/women/?source=topnav

<title>Women Online Shopping:  Clothing, Kurta, Accessories, Bags, Online in India | Jabong</title>

3 page:http://www.jabong.com/men/?source=topnav

<title>Men Online Shopping – Shoes, Apparels, , Fragrances, Watches Online in India | Jabong</title>

4 page:http://www.jabong.com/brands/?source=topnav

<Title>Brands, all brands of women, all brands of men, A-Z all category brands | jabong</title>

5 page:http://www.jabong.com/rohit-bal-shop-online/?source=topnav

<title> all designer collection, designer suits, designer saries| jabong</title>

6 page:http://www.jabong.com/online-sale/?source=topnav

<title>Official Coupons, Online Sale, Discount, special offers, seasonal discount | jabong</title>

7 page:http://www.jabong.com/2014-football-world-cup/?source=topnav/

<title> – sport item, Shop Football Apparels, Shoes, Bags Online, sport item | jabong</title>

8 page:http://www.jabong.com/home-furniture/?source=topnav

<title>Home Decor Items – Buy Furniture, curtains, cushions covers  Online in India| jabong</title>

9 page:http://www.jabong.com/kids/?source=topnav

<title>Kids Online Shopping – Buy Children’s toys, Clothing, all kids brands | jabong</title>

10 page:http://www.jabong.com/fresh-arrivals/?source=topnav

<title>Fresh Arrivals, new arrivals | jabong</title>


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Industry: E-commerce Technical SEO Parameters



  1. Redirect: Not able to see
  2. URL Structure:Primary keyword is available in every URL Mark: 2
  3. Variable Parameters:variable URlmark: 2
  4. Canonicalization: Not able to find
  5. XML Sitemaps: Score is 0/100 No Sitemap is available for [http://www.jabong.com/] Mark:5
  6. Navigation: Navigation is so structure its great way to help user identify where they are located Mark:4
  7. CMS & Website templates: Website template is good and attractive Mark: 3
  1. Image & Rich Media: image description is not available  images take time to uploaded Mark- 3



  1. Code Optimization/javascript/CSS:Jabong use external CSS and JavaScript , but some of the pages they use internal JavaScript also used, Mark: 3
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Structure of Google as a Search Engine

Google search is well-known web search engine. It is the most-used search engine on the World Wide Web. Its provide information on the basis on search user’s query/ terms.

How search engine work:

Google search engine operator’s works on the basis of key three following order.

  • Web crawling,
  • Indexing and
  • Ranking

Google Search engine work by storing information about many webpages of websites.

When user insert any query on search box web crawler (The program that does the fetching is called Google bot/ Spider)crawl the every webpages of website. Website’s sitemaps both HTML and XML help search engine to navigate the site that are stored in a database of google index.

Indexing is the process by which google extracted the pages in their database on the bases of title tag, meta tag, heading of page and rank most relevant & unique content which is closer to search query and return a listing of best matching web pages according to its algorithm in a friction of section to the user.

Relevancy of web page in Google SERP is determined by over 200 factors,

Google one of the algorithm called PageRank that determines page ranking based on the incoming links from other pages, position and repetition of keywords within the Web page and how long the web page has existed

Google works hard to improve the user experience by accurate and relevant information.


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